I help brands make work that works.

Hi there

I work with brand owners and agency teams to build brands that matter and marketing strategies that get results. I bring a unique perspective from a career spanning brand strategy, advertising, and behavior change.

I don’t work “at the intersection of …”

I simply help brands matter to the people whose behavior drives business results. Whether it’s defining or redefining the brand, understanding audiences, developing strategic creative briefs, or identifying new avenues for growth.

Let’s do something great together.

What I do

Brand strategy

Brand positioning and value proposition

Brand and portfolio architecture

Qualitative and quantitative research

Audience segmentation

Target audience insights

Marketing campaign planning

Brand toolkit development

Messaging and creative strategy

Creative brief development

Competitive and cultural analysis

Behavior change communications

Clients

Wells Fargo

The Real Cost (FDA)

Nestlé

TD

Aer Lingus

UPS

U.S. Census Bureau

UnitedHealthcare

Hersheypark

Mercy Corps

Birds Eye

Westin Hotels & Resorts

Tower Records

Jamaica Tourist Board

Amtrak

General Mills

988

Dupont

NIVEA

FINRA

AXA

Washington Mutual

Hungry-Man

TSA

USDA

Email me

heymarkhall@gmail.com

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