Brand + comms marketing strategy lead based in NYC.
Hi there
I collaborate with brand owners and agency teams to build brands that matter and strategies that get results. I bring a unique perspective from a career spanning brand strategy, advertising, and behavior change. I’m all about delivering work that works.
Contact
heymarkhall@gmail.com
Select portfolio
Jamaica Tourist Board
988
AXA
Wells Fargo
Amtrak
The Real Cost
FINRA
General Mills’ Box Tops for Education
I don’t work “at the intersection of …”
I help brands matter to the people whose behavior drives business results. Whether it’s defining or redefining the brand, understanding audiences, developing strategic creative briefs, or identifying new avenues for growth.
Let’s do something great together.
Skills
Brand strategy
Brand positioning and value proposition
Brand and portfolio architecture
Qualitative and quantitative research
Audience segmentation
Target audience insights
Marketing campaign planning
Brand toolkit development
Messaging and creative strategy
Creative brief development
Competitive and cultural analysis
Behavior change communications